This project focuses on creating three unique wine labels at different price points: low, medium, and high. Each label will showcase a distinct design and aesthetic to suit each variety of wine.

The Pale Leopard wine was based on my pet gecko and took influence from brands such as Yellow Tail and Barefoot. Noontide is a repurposed identity I had made years back and wanted to do justice to. The idea behind it is that we have a "night owl" and an "early bird," so why not something for the middle of the day? Thus, "noontide crane". Lastly, Gravel Rain is a poor translation of my own last name, so I took influence from the meteorological history in my name.