Darling Soda is a unique faux soda brand inspired by pop idol culture, where each flavor is represented by its own character, known as a "Darling." The initial release features Darling Orange and Darling Lime, with vibrant posters and illustrations that portray each character's distinctive personality and fashion style.

The lineup has since expanded to include Cherrie, representing the new flavor, Cherry. Each Darling embodies the essence of their flavor, showcasing diverse looks and traits reminiscent of idol performances. The extended materials are designed to evoke the dazzling lights and colors of idol shows, creating an engaging visual experience for fans and consumers alike. The current flavor lineup includes Orange, Limon, and Cherrie.